Often described as Harry Potter-like moving images, cinemagraphs are a magical hybrid of photography and video. They contain subtle motion that plays in a short, never-ending loop, while the rest of the image remains still. The motion highlights a few seconds from the video, blending it seamlessly into the still photo.
Since cinemagraphs are photos in disguise, they surprise the viewer when they come to life with hints of motion. This makes them a popular choice for advertisers trying to capture and hold their audience’s attention.
I know what you’re thinking. These sound just like animated GIFs — well, they aren’t.
While they both contain a loop, a GIF is a low-quality file format that dates back to the early 80s. Cinemagraphs are a medium, much like photography and video. You can save your cinemagraph as a GIF, but we wouldn’t recommend it.
Motion Graphic, Photography